Emily Bua steps into the owner and executive chair role, as Eric Bua assumes the chief executive position at Flexfire LEDs, a company that specializes in LED strip lighting systems.
Costa Mesa, CA (PRUnderground) July 28th, 2026
Flexfire LEDs, a national e-commerce provider of spec-grade LED strip lighting components, has announced a planned leadership transition effective July 1, 2026. Eric Bua will be the organization’s new chief executive officer. Former CEO Emily Bua will assume the role of owner and executive chair.
With years of experience leading daily operations as chief operating officer, Eric brings deep operational knowledge to the CEO role. He has helped position Flexfire LEDs as a trusted resource for lighting designers, contractors, electricians, and commercial project teams nationwide through dependable LED strip lighting systems, responsive technical support, and a strong focus on customer service.
“Eric has been my partner in every decision we’ve made at Flexfire, and I have complete confidence in his vision for where this company is going,” said Emily, owner and executive chair of Flexfire LEDs. “This is a natural next step for us, and I look forward to continuing to support the company in a new capacity. We’ve built something we are genuinely proud of, and Eric is the right leader to take it forward.”
As CEO, Eric will continue to grow the commercial LED reseller program, Flexfire PRO, which provides professional buyers with exclusive discounts, same-day bill-of-materials quotes, fast shipping, samples, and dedicated project support. Emily will remain engaged in a strategic capacity, contributing to the company’s long-term direction and growth.
This change reflects a new phase of expansion for Flexfire rather than a shift in direction. With Eric’s leadership and Emily’s guidance, Flexfire LEDs remains committed to delivering high-quality LED strip lighting systems backed by technical support and human review to confirm component compatibility.
To learn more about Flexfire LEDs, its spec-grade LED strip lighting systems and components for residential and commercial applications, or the Flexfire PRO reseller program, visit FlexfireLEDs.com.
About Flexfire LEDs, Inc.
Flexfire LEDs, Inc. is a premium LED strip lighting company offering customizable, energy-efficient lighting solutions for residential and commercial projects. Founded in 2010, the company is known for its high-quality products, smart lighting integration, and customer-focused support.
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