Built to Last: How Resilient Brands Endure in a Changing Market
Southlake, United States - July 15, 2025 / Killara Outdoors /
Killara Outdoors Founder Shares How Resilient Brands Win Long-Term
When the market shifts, most brands panic. Chris Macaulay doesn’t. As the founder of Killara Outdoors—a holding group behind some of today’s fastest-growing outdoor brands—he believes the key to sustainable success is resilience.
“We don’t operate on hype,” Macaulay says. “We operate on fundamentals.”
In Killara’s latest editorial, Macaulay unpacks how the company’s long-term operating thesis helps brands rise above volatility and market noise. Rather than chasing short-term wins, the team focuses on brand integrity, operational discipline, and consistent customer value.
The article references real-world experiences from Lake Fork Lure Co., FishStix, and GameGuard—all brands that Killara has helped navigate complex market conditions while continuing to grow.
“Resilience is a muscle,” Macaulay says. “You build it by staying disciplined when it’s not sexy. You hire slow, you scale with purpose, and you stay relentlessly focused on your customer.”
As outdoor brands face economic uncertainty and increased competition, the message is clear: building a company that lasts requires more than just a good product. It takes vision, conviction, and a strategy rooted in long-term thinking.
To explore the full article and learn how Killara scales legacy and emerging outdoor brands, visit killara.com.
Contact Information:
Killara Outdoors
180 State Street 201
Southlake, TX 76092
United States
Chris Macaulay
https://killara.com
